{"id":529,"date":"2019-12-18T15:30:49","date_gmt":"2019-12-18T20:30:49","guid":{"rendered":"http:\/\/dso-sct.enap.ca\/wordpress\/?p=529"},"modified":"2019-12-18T15:25:18","modified_gmt":"2019-12-18T20:25:18","slug":"how-an-effective-employee-advocacy-program-can-help-your-employer-branding","status":"publish","type":"post","link":"https:\/\/dso-sct.enap.ca\/wordpress\/2019\/12\/how-an-effective-employee-advocacy-program-can-help-your-employer-branding\/","title":{"rendered":"How an Effective Employee Advocacy Program Can Help Your Employer Branding"},"content":{"rendered":"

<\/p>\n

Outils et pratiques tir\u00e9s de :
\nHow an Effective Employee Advocacy Program Can Help Your Employer Branding<\/a>
\nAdvos
\n\u00c9tats-Unis, 2019<\/h2>\n

Ce guide explore les effets positifs de l\u2019employee advocacy (employ\u00e9s ambassadeurs) sur la marque employeur et les fa\u00e7ons d\u2019utiliser les perceptions des employ\u00e9s afin d\u2019am\u00e9liorer l\u2019image de l\u2019organisation.<\/p>\n

Qu\u2019est-ce qu\u2019une strat\u00e9gie
\n\u00ab employ\u00e9s ambassadeurs \u00bb?<\/h3>\n

Des employ\u00e9s ambassadeurs sont des personnes qui parlent positivement de l\u2019organisation<\/strong>, de fa\u00e7on volontaire, que ce soit dans leurs interactions avec les autres<\/strong> ou dans le contenu qu\u2019elles partagent sur les r\u00e9seaux sociaux<\/strong>. Encourager une telle pratique contribue \u00e0 am\u00e9liorer l\u2019image de marque de l\u2019organisation<\/strong>.<\/p>\n

Quels sont les b\u00e9n\u00e9fices \u00e0 adopter une telle strat\u00e9gie?<\/h3>\n
    \n
  • \u00catre plus efficace pour convaincre<\/strong> comparativement aux publicit\u00e9s ou aux autres strat\u00e9gies de marketing.<\/li>\n
  • Joindre un nombre plus important de personnes<\/strong> que ne le permettent les communications officielles de l\u2019organisation.<\/li>\n
  • Toucher une plus grande diversit\u00e9 de profils<\/strong> que ne le font les r\u00e9seaux traditionnels.<\/li>\n
  • Favoriser la loyaut\u00e9 et la r\u00e9tention des employ\u00e9s<\/strong> en leur donnant le sentiment de participer activement au rayonnement de l\u2019organisation.<\/li>\n
  • \u00catre plus avantageux \u00e9conomiquement<\/strong> que les m\u00e9thodes de marketing traditionnelles.<\/li>\n<\/ul>\n

    Comment implanter une telle strat\u00e9gie?<\/h3>\n
      \n
    • \u00c9tablir des buts pr\u00e9cis<\/strong> en clarifiant ce que vous voulez accomplir : augmenter l\u2019attractivit\u00e9? Augmenter la visibilit\u00e9 de l\u2019organisation? Augmenter la r\u00e9tention des employ\u00e9s?<\/li>\n
    • Cr\u00e9er des guides<\/strong> \u00e0 l\u2019intention des employ\u00e9s sur le type de contenu<\/strong> pertinent et de qualit\u00e9 \u00e0 partager ainsi que sur la fa\u00e7on de le faire<\/strong>.<\/li>\n
    • Choisir la strat\u00e9gie<\/strong> la plus appropri\u00e9e pour son organisation. Par exemple, choisirez-vous de cibler des employ\u00e9s-cl\u00e9s<\/strong> ou de permettre \u00e0 tous de participer?<\/li>\n
    • \u00catre en mesure d\u2019\u00e9valuer les r\u00e9sultats \u00e0 partir d\u2019indicateurs pr\u00e9cis<\/strong>, que ce soit avec l\u2019utilisation d\u2019analytique RH ou tout autre moyen.<\/li>\n
    • R\u00e9compenser les employ\u00e9s<\/strong> pour leur participation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":660,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,14,15],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","hentry","category-gestion-de-la-main-doeuvre","category-gouvernance","category-mobilisation-du-personnel"],"_links":{"self":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts\/529"}],"collection":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/users\/660"}],"replies":[{"embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":2,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"predecessor-version":[{"id":531,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts\/529\/revisions\/531"}],"wp:attachment":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}