{"id":532,"date":"2019-12-18T15:30:10","date_gmt":"2019-12-18T20:30:10","guid":{"rendered":"http:\/\/dso-sct.enap.ca\/wordpress\/?p=532"},"modified":"2019-12-18T15:25:37","modified_gmt":"2019-12-18T20:25:37","slug":"employer-branding-and-its-influence-on-employee-retention-a-literature-review","status":"publish","type":"post","link":"https:\/\/dso-sct.enap.ca\/wordpress\/2019\/12\/employer-branding-and-its-influence-on-employee-retention-a-literature-review\/","title":{"rendered":"Employer branding and its influence on employee retention: A literature review"},"content":{"rendered":"

<\/p>\n

Outils et pratiques tir\u00e9s de :
\nEmployer branding and its influence on employee retention: A literature review<\/a>
\nThe Marketing Review
\nInternational, 2017<\/h2>\n

Cette revue de la documentation scientifique \u00e9claire le concept de \u00ab marque employeur \u00bb et ses r\u00e9percussions sur l\u2019attraction et la r\u00e9tention des employ\u00e9s.<\/p>\n

Qu\u2019est-ce que la marque employeur?<\/h3>\n

C\u2019est une proposition de valeurs qui refl\u00e8tent :<\/p>\n

    \n
  • l\u2019ensemble des avantages<\/strong> offert aux employ\u00e9s;<\/li>\n
  • ce qui rend l\u2019organisation unique<\/strong> en tant qu\u2019employeur;<\/li>\n
  • l\u2019image et la r\u00e9putation de l\u2019organisation<\/strong> aux yeux de ses employ\u00e9s actuels et futurs.<\/li>\n<\/ul>\n

    Pourquoi d\u00e9velopper sa marque employeur?<\/h3>\n

    Les b\u00e9n\u00e9fices \u00e0 avoir une marque employeur sont nombreux :<\/p>\n

      \n
    • attirer<\/strong> les candidats correspondant aux besoins et aux valeurs de l\u2019organisation;<\/li>\n
    • augmenter la satisfaction, l\u2019engagement et la r\u00e9tention<\/strong> des employ\u00e9s actuels;<\/li>\n
    • am\u00e9liorer de la performance organisationnelle<\/strong>.<\/li>\n<\/ul>\n

      Comment d\u00e9finir la marque employeur de votre organisation?<\/h3>\n

      Pour que la marque employeur influe sur l\u2019attraction et la r\u00e9tention, elle doit \u00eatre clairement formul\u00e9e et communiqu\u00e9e, \u00eatre v\u00e9cue comme une exp\u00e9rience<\/strong> et internalis\u00e9e<\/strong> par les employ\u00e9s actuels et futurs. Voici quelques pistes :<\/p>\n

        \n
      • d\u00e9finir une proposition de valeurs<\/strong> compos\u00e9e d\u2019un titre distinctif<\/strong>, qui refl\u00e8te la vision, la personnalit\u00e9, les valeurs et les qualit\u00e9s distinctives<\/strong> de l\u2019organisation et qui prend appui sur des preuves tangibles<\/strong> qui la rendent cr\u00e9dible.<\/li>\n
      • impliquer les employ\u00e9s<\/strong> dans ce processus de d\u00e9finition de valeurs pour qu\u2019ils soient engag\u00e9s, qu\u2019ils puissent en faire la promotion et qu\u2019ils soient encourag\u00e9s \u00e0 adopter des attitudes et des comportements coh\u00e9rents avec ces m\u00eames valeurs.<\/li>\n
      • communiquer clairement la marque \u00e0 l\u2019interne<\/strong> aupr\u00e8s des employ\u00e9s actuels dans toutes les directions et les activit\u00e9s de l\u2019organisation ainsi qu\u2019\u00e0 l\u2019externe dans les activit\u00e9s de recrutement et sur les r\u00e9seaux sociaux.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":660,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-532","post","type-post","status-publish","format-standard","hentry","category-gouvernance","category-mobilisation-du-personnel"],"_links":{"self":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts\/532"}],"collection":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/users\/660"}],"replies":[{"embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":2,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":534,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/posts\/532\/revisions\/534"}],"wp:attachment":[{"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dso-sct.enap.ca\/wordpress\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}